Northmark × Root Audience
How an established outdoor brand rebuilt engaged reach in new markets.
Follower growth · in 12 months
+112,000
real followers
+2.3%
engagement rate
6
new markets reached
A big following that had quietly gone flat. Posts were reaching a fraction of the audience, and almost none of the new growth came from the markets the brand was actually trying to expand into.
The resultEngagement rate climbed back above 2% for the first time in two years, and the brand launched three of its new-market campaigns on top of an audience that was finally there and paying attention.
What we did
- 1We targeted the followers of adjacent outdoor, travel and gear accounts in each new market — Germany, Japan and Canada among them.
- 2Real engagement localised to each region, so the right people in each country kept seeing the brand.
- 3Steady, safe daily activity at the scale a large account needs.
“We didn't need a bigger number for its own sake — we needed the right people in the right countries. That's exactly what showed up, and the launch numbers proved it.”
Marta K.
Head of Social, Northmark
Representative case study — built to illustrate a typical result. Individual results vary.
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