Maison Lumen × Root Audience
How a maker turned quiet followers into a sold-out drop.
Follower growth · in 9 months
+14,200
real followers
3.8%
engagement rate
+41%
online sales
Lovely product, almost no reach. A new drop would sell maybe a dozen pieces, because the only people who ever saw it were friends, family and a handful of regulars.
The resultThe autumn drop sold out in 31 hours — a first. Most of those orders came from people who'd only started following in the month before it went live.
What we did
- 1We found the followers of bigger homeware and interiors accounts — people who actually buy candles and ceramics, not just scroll past them.
- 2Real, daily engagement on their posts and stories so they'd notice the work and come take a look.
- 3We leaned the push into the two weeks before each new drop, so the audience was warm when it landed.
“I almost didn't believe the sales report. These weren't friends buying out of kindness — they were strangers who'd found the shop and genuinely wanted the work.”
Elise V.
Founder, Maison Lumen
Representative case study — built to illustrate a typical result. Individual results vary.
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