Camber Coffee × Root Audience
How a small roaster grew a local following that actually buys.
Follower growth · in 6 months
+7,600
real followers
5.1%
engagement rate
3
wholesale leads from IG
Great beans, but the account was stuck. Most followers were other coffee people two countries away — lovely, but they were never going to walk in or order a bag.
The resultBag subscriptions doubled, and two local cafés got in touch about wholesale after finding the account — the first time Instagram had ever brought in a trade lead.
What we did
- 1We targeted the followers of cafés, brunch spots and food accounts in their own city and region.
- 2Daily, human engagement so local people in the niche kept seeing the roastery pop up.
- 3Welcome DM with a first-order discount for anyone nearby.
“We'd tried the cheap follower thing years ago and it did nothing but embarrass us. This was the opposite — quiet, steady, and the people are actually local.”
Tom R.
Co-founder, Camber Coffee
Representative case study — built to illustrate a typical result. Individual results vary.
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