Leo Raye × Root Audience
How an independent producer went from 500 to 28k real fans.
Follower growth · in 10 months
+27,500
real followers
6.2%
engagement rate
2.4×
monthly listeners
Music nobody could find. Releases would go out to 500 followers and disappear. No label, no budget, and the algorithm clearly didn't care.
The resultMonthly listeners more than doubled, comments started coming from real fans, and a release finally got picked up by a couple of bigger playlists off the back of the engagement.
What we did
- 1We targeted the followers of artists and labels in the same lane — the exact people who'd actually press play.
- 2Real daily engagement so those listeners discovered the music instead of waiting for it to be served to them.
- 3Every new follower got pointed to the latest release.
“For years it felt like shouting into an empty room. Now there are actual people in the comments who know my tracks. That changed everything about how I work.”
Leo R.
Producer
Representative case study — built to illustrate a typical result. Individual results vary.
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